Symfix is a digital start-up company founded by Carmen Schoene and her partner Erik Penninga. Symfix is a new system designed to replace QR codes and provide a simpler and more direct link to the Internet. The technology is known as the Symfix badge and this uses a symbol code as a call to action in place of the QR codes that are currently used in marketing. Using a Symfix badge on an advert allows potential customers to key in the symbols on the badge so that they can be directed straight to the relevant purchasing details about a product. With traditional QR codes, potential customers are usually directed to a search page or home page of a company’s website and sales can be lost.
To help develop the business, Carmen recently attended the cohort of workshops and seminars delivered at MMU through the Cheshire and Warrington Business Growth Programme. Carmen’s business is based in a small town location which can sometimes lead to feelings of isolation. She found meeting other business leaders on the programme very refreshing and enjoyed exchanging ideas with a mix of diverse local businesses. Carmen now has a network of other business leaders who she can call on for advice. She comments; “It’s not only the workshops, it’s also the talking in between that is important.”