Just Thai Case Study
Just Thai Kitchen is a Cheshire based business that specialises in creating authentic Thai ready meals. The company was founded by mother and son duo Nooch and Miles with the vision of producing handmade Thai dishes using authentic and quality ingredients to give consumers a true taste of Thailand.
With the help of the NoWFOOD Centre and the Cheshire and Warrington Business Growth Programme, they have achieved exactly that.
Having developed a basic concept for a profitable business back in 2015, Nooch and Miles wanted to take their ideas to the next level by scaling up production. They approached the University of Chester’s NoWFOOD Centre (North West Food Research Development Centre) and became the centre’s first commercial client. From here they have developed into a growing and profitable micro-business. Miles comments:
“Without the NoWFOOD Centre our business just wouldn’t exist today. A year ago we were dreamers with an idea, today we are a micro-business selling a range of food products in multiple shops across Cheshire.”
The NoWFOOD Centre provides facilities and expertise to food and drink manufacturers to enable them to explore new markets and develop new product ideas. The University of Chester’s expert staff at the NoWFOOD Centre supported Nooch and Miles by helping them carry out product testing to meet food standard requirements. They also provide Just Thai Kitchen with access to a fit-for-purpose production kitchen from which they can operate their business. As a result of all the support Just Thai Kitchen have received, they now have seven products currently stocked across three farm shops in Cheshire and have seen double-digit monthly revenue growth within the first 12 months. As they celebrate their one year anniversary in the NoWFOOD Centre, Just Thai Kicthen continue to be optimistic about the future, and aim to move to bigger premises as the company expands. They have accessed further support from the Cheshire and Warrington Business Growth Programme to help them do exactly that.
The University of Chester is a delivery partner of the Cheshire and Warrington Business Growth Programme, an ERDF programme set up to support SMEs in Cheshire and Warrington. The programme helps businesses understand the key skills they need to develop in order to facilitate growth. Nooch and Miles became aware of the programme through their involvement with the NoWFOOD Centre. They felt it would be a good opportunity to develop the skills they need to take their business to next level. Miles comments:
“We hope that by being a part of the programme we can expand current channels to market and explore new ones, with the eventual aim of generating sufficient cash flow to set up our own production facility.”
Within one year Just Thai Kitchen was able to evolve from concept to a fully functional business. Now, the Cheshire and Warrington Business Growth Programme is helping them expand their business further.
For further information on the Cheshire and Warrington Business Growth Programme, and to access 12 hours of fully funded support, please email firstname.lastname@example.org